Split Screens: A Tale of Two Tinseltowns

Studios account for less than 10% of parent companies’ profits – with a 2020 projection of less than 5%. Studios and the film market looks to be flat for the foreseeable future while TV is surging with MSO fees and ad sales rising 7%, in the billions, annually. (ECON)

‘House Of Cards’ Was “A Great Success” Netflix Chief Says

Netflix still isn’t offering hard data or numbers on the series but it’s driven customers to the network and sets the pace for future original series rollouts. Reed Hastings says ‘House of Cards’ is “our most viewed content today, but it’s not the center of the company.” (DH)

On The Set (2/25/13)

A recap of films that started and wrapped production. (SSN)

 Nielsen Tackles Web Viewing

Internet-connected TV sets have been added to the definition of a “TV Household” – with that change taking effect for the 2013-2014 TV season.  The number of homes that will be added as a result will be less than 1%. (VAR)

Rep Moves: Daniel Dae Kim

Daniel Dae Kim has signed with Anonymous Content for management. (SSN)

Rep Moves: Ashlee Simpson

Ashlee Simpson has signed with Paradigm for representation. (SSN)

Oscars 2013: The A-list descends upon Vanity Fair’s after-party 

Photos, quips and observations from the VF after-party held at Sunset Tower (LAT)

Rachel Griffiths To Topline NBC Summer Series ‘Camp’, Brent Sexton Joins ‘Ironside’

Griffiths will star as a jilted camp director in the ‘Camp’ dramedy; Sexton will play the ex-partner of Blair Underwood’s ‘Ironside’ character. (DH)

‘Dallas’ Jesse Metcalfe Defends Ratings Slump: ‘We Don’t See It That Way’

The ‘Dallas’ reboot rebounded to 4 million viewer last week once time-shifted viewing was factored in; Metcalfe says Turner and TNT are pleased. (LF)

Nine Inch Nails Reforms With New Lineup, Promises ‘Extensive’ Tour Dates

Trent Reznor confirms that NIN will start a full-arena tour this fall with plans to continue through 2014. (THR)