Last night’s Creative Arts Emmys took almost four hours to give out, with 75 awards distributed to tons of talented actors and craftspeople. We’re curious to see how producer Spike Jones Jr. will edit the proceedings down to the two hour broadcast window for this Saturday’s telecast on FXX. With award shows, battling the clock is always an obstacle, but with 75 awards to distribute, that battle is unwinnable. The overload of talented artists who deserve recognition is a high-class problem and it’s time to let technology help the process. We think it’s time for the Academy to revamp the lesser known companion to the Primetime Emmy Awards and we respectfully submit the following suggestions:
–Move the Guest Actor/Actress Awards to the main Primetime Emmy telecast.
The Guest Actor category has become a hot commodity with major names guesting on shows like The Good Wife; Carrie Preston took home the Guest Actress, Drama Emmy for her recurring appearance as Elizabeth Tassioni on the popular CBS drama. Dan Bucatinsky won for his role on ABC’s super-hot drama Scandal. Bob Newhart finally won an Emmy for his guest role on The Big Bang Theory, after 50 years in the industry. It’s time for this category to migrate to the main telecast as many industry veterans and popular faces win these Emmys.
–Divide the Creative Arts Emmys into two ceremonies; air one of them as a webcast and one as a telecast.
Because 75 Emmys is far too many awards to make an audience sit through, we think dividing the Creative Arts Emmys into two ceremonies is a way to tackle the time issue. Categories like hairstyling, makeup, stunt work, sound editing, visual effects, cinematography, costuming and lighting and technical direction would work as a separate ceremony, perhaps at the TV Academy or a less cavernous venue than the Nokia Theatre. We also think the technical awards should be live-streamed on the web so the loved ones of all the artists could see the proceedings.
For the live telecast, and the telecast has to air live, not on a delayed basis, categories like Writing and Directing for a Variety Series, Documentary, Reality and Special Class Short-Format Emmys which often involve better known TV names, would work well. Keep the celebrity presenters in place for the telecast.
–Move the interactive categories to the main Emmy telecast and show the audience the work of these nominees.
As television and the internet now intersect constantly, the Emmys need to evolve and incorporate online content into the Emmy show. We’d suggest a YouTube-type segment of short clips of each nominee’s Emmy submission to illustrate the creativity and complementary value online content brings to TV shows. No Grumpy Cats need apply.
–For both the Primetime Emmys and the Creative Arts Emmys, incorporate live tweets by the talent and artists.
Everyone has a twitter feed now and the press routinely mines them for inside information and laughs. Whether you like it or not, twitter is part of the TV experience. Why not use it for added entertainment value in a small feed at the bottom of the screen? It might keep viewers from tuning out during slower stretches of the telecast. And haven’t you always wondered what the talent was thinking when they attend or watch award shows?
How would you change the Emmys? Share your thoughts in the comments and let us know.